Wig Measurement
Understanding how wig measurements work is essential for choosing the right look, length, and overall style. Whether you love sleek straight hair, soft waves, or voluminous curls, each texture measures differently. This Wig Measurement Guide by ADA BEAUTY will help you choose the correct wig length confidently and accurately.
Most wigs in Australia are measured from the crown of the head (top of the wig) down to the ends of the hair. However, texture plays a major role in how long the wig will look once worn. Below, we explain the differences clearly so you can select the perfect unit for your needs.
How Wig Length Is Measured
Wig length is always measured when pulled straight, regardless of texture. This means:
A 20-inch straight wig looks 20 inches.
A 20-inch wavy wig will appear shorter.
A 20-inch curly wig will look significantly shorter due to tighter curls.
This difference is normal and expected. The curl pattern affects visual length, but the standard industry measurement remains consistent.
Texture Length Differences
Straight Wigs
Straight textures offer the truest length. A 20-inch straight wig will appear long, sleek, and full in length from crown to end. If you want maximum length visibility, straight hair is the best option.
Wavy Wigs
Wavy textures naturally shrink due to their bends and curves. A wavy wig measured at 20 inches may look closer to 18 inches once worn. Wavy hair gives body and movement, making it ideal for customers wanting softness without dramatic length loss.
Curly Wigs
Curly wigs have the most noticeable shrinkage. A curly 20-inch wig may look 14–16 inches when dry and styled. This is due to the tight curl pattern. If you want curls that appear shoulder-length, consider adding 2–4 extra inches when selecting your length.
Choosing the Right Wig Length
When deciding on length, consider:
Your height (long wigs appear longer on shorter women)
Your daily styling routine
Your preferred density and volume
Whether you want straight, wavy, or curly looks
To better understand how each cap fits, view our cap size guide, and for installation help, see our styling tips for human hair lace wigs.
FAQ
Curly wigs naturally shrink due to curl patterns. All wigs are measured pulled straight, so curly textures appear shorter when worn.
Add 2–4 inches to the length you want. For example, if you want 18 inches in curls, choose 20–22 inches.
Wig length is measured from the crown (top of the cap) to the ends of the hair.
Straight wigs provide the truest length. Wavy and curly textures look shorter due to shrinkage.
Yes. Contact our team through our Contact Us page for custom length orders.