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Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from our website: https://www.adabeauty.com.au.


1. Information We Collect

1.1 Personal Information Collected Automatically (Device Information)

When you visit our Site, we automatically collect certain details about your device, including:

  • Web browser

  • IP address

  • Time zone

  • Cookies installed on your device

As you browse, we may also collect:

  • Web pages or products you view

  • Websites or search terms that referred you to us

  • How you interact with the Site

This is collectively referred to as Device Information.

1.2 Technologies Used to Collect Device Information

  • Cookies – Data files placed on your device that often include an anonymous unique identifier.

  • Log Files – Track actions on the Site and collect IP addresses, browser types, ISPs, referring/exit pages, and timestamps.

1.3 Personal Information You Provide (Order Information)

When you make or attempt to make a purchase, we collect:

  • Name

  • Billing address

  • Shipping address

  • Payment details

  • Email address

  • Phone number

This is referred to as Order Information.

1.4 Definition of “Personal Information”

In this Privacy Policy, Personal Information includes both Device Information and Order Information.


2. How We Use Your Personal Information

2.1 Order Processing

We use Order Information to:

  • Process payments

  • Arrange shipping

  • Provide invoices and order confirmations

2.2 Additional Uses of Order Information

We may also use this information to:

  • Communicate with you

  • Screen for potential fraud or risk

  • Provide relevant product updates or advertising (based on your preferences)

2.3 Use of Device Information

Device Information is used to:

  • Detect fraud or security risks

  • Improve and optimize site performance


3. Sharing Your Personal Information

We may share your Personal Information with third parties to support business operations as described above.

Examples include:

3.1 Analytics Providers

We use Google Analytics to understand how customers shop and interact with our site.
Learn how Google uses your data: Google’s privacy explanation.

3.2 Legal Compliance

We may share information to:

  • Comply with laws

  • Respond to subpoenas or legal requests

  • Protect our rights


4. Behavioural Advertising

We use Personal Information to deliver targeted ads or marketing content that may interest you.

Platforms include:

  • Facebook Ads

  • Google Ads

You may opt out of targeted advertising by visiting the settings of each platform:

Visit Facebook Help Centre to control the ads you see
Check Google AdSense Help to opt out of ads


5. Your Rights

If you are an Australian or New Zealand resident, you have the right to:

  • Access the Personal Information we hold about you

  • Request corrections or updates

  • Request deletion of your Personal Information

To exercise any of these rights, kindly contact us

5.1 Data Transfers

Your information may be transferred outside Australia and New Zealand, including to:

  • Canada

  • United States

  • United Kingdom

6. Data Retention

We keep your Order Information for our records unless you request its deletion.


7. Minors

The Site is not intended for individuals under 18 years of age.


8. Changes to This Policy

We may update this Privacy Policy occasionally to reflect:

  • Operational changes

  • Legal requirements

  • Business updates


9. Contact Us

If you have any questions or need more information, please reach out:

info@adabeauty.com.au

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